• Mike Forrester

Zoom virtual events get an upgrade

Over the last year, much of the business world has turned to Zoom to stay connected with coworkers and stakeholders. The simplicity of the platform made it a fast favorite for many companies and employees working from home.

Some of our clients have started upgrading their Zoom (and WebEx) events with our video production and encoding services to make the event more visually interesting and engaging. Instead of using a webcam for their virtual sales calls, our client rented a hotel conference room where we created a professional production studio complete with lighting, wireless microphones, two cameras, live switching and other features.


Meeting room at Orlando hotel transformed into a studio for the virtual event.
Meeting room at Orlando hotel transformed into a studio for the virtual event.

The client brought in medical instruments to showcase for existing clients looking to upgrade their equipment, along with introducing their products to potential clients. Using Zoom and WebEx, we connected the on-site sales team with their virtual audience. Sessions were scheduled throughout the day and each included time for Q&A at the end of the presentation. We used a PA speaker connected to our computer so the presenters could hear the off-site moderator and audience.


Monitor with video image of the Zoom livestream feed between sessions.
Monitor with video image of the Zoom livestream feed between sessions.

The event was so successful, the client booked us for several more in 2020 and this year.


Here's what our client shared in her Google 5-Star Review: "Mike and his team at Orlando Webcasts have been instrumental to our company being able to pivot during the pandemic. As a company that operates in in-person sales and support, we needed to move fast to find a new way to connect with our customers to support our business objectives and meet our customers' needs. Mike and his team empowered our company to meet objectives in a difficult environment in a way I never imagined and gave us a competitive edge! Orlando Webcasts was our company's best find of 2020! Mike and his team are highly professional, able to adapt in high pressure environments, easy to work with, responsive, and attentive to the details! Mike is always available and willing to find a solution to anything you throw his way. His expertise helped us connect with more customers than we could in a typical trade show in a meaningful way for a lower investment. I could not recommend Orlando Webcasts any more highly!"


A review like that makes all the work worthwhile. One line, however, stands out: "His expertise helped us connect with more customers than we could in a typical trade show in a meaningful way for a lower investment."


Those words reveal a new reality: virtual events can deliver better results than trade shows at a lower cost. While this client was forced to cancel trade shows due to the pandemic, they found virtual events to be a great alternative. They delivered a highly customized interaction and it took just one hour of their customers time.


Can't make the trade show? No problem. We'll bring the show to your clients. Orlando Webcasts has the team and experience to create a virtual meeting or event anywhere. Using production resources around the US, we can create an on-site production studio and stream the event live to your customers on any business streaming portal or platform including Zoom, WebEx, GoToMeeting and Teams.


Orlando Webcasts is a live streaming, virtual meeting and event production company. We provide communication tools to businesses and brands that allow them to efficiently and effectively reach their audience online, regardless of location. Call Orlando Webcasts today for a free consultation and quote. Reach us at 407-362-9490.

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